Senior Customer Marketing Manager

Job DescriptionGet to know usDo you want to help us shape what the future of work will look like and how it will best embrace our life's aspirations? If this sounds like a journey you want to embark on, we may have the right role for you! PayFit is an intuitive cloud-based payroll and employee management solution designed specifically for SMBs. Since 2015, we have set ourselves a mission to simplify payroll for SMBs and enable employers and employees to grow together. We are a European company operating from 3 main countries (France, Spain, and the UK) where we are supporting over 15,000 clients.Creating a fulfilling work environment and culture is also a core mission at PayFit, and our day-to-day work philosophy is reflected in our four values:Care: We genuinely care for others whoever they are, whatever they think.Excellence: We aim to improve and achieve better results every day.Humility: Staying humble and exchanging transparent feedback helps us to grow and improve.Passion: We are the architects of PayFit's success.A key part of our culture, and essential for our success, is also improving the diversity of our teams and building an inclusive culture where you can be yourself at work.Location:The position is based in Paris, France.Position Overview:We are seeking an experienced Customer Marketing Manager to lead our customer marketing efforts. This pivotal role aims to drive customer activation, retention, and expansion by developing and implementing comprehensive marketing strategies across the entire customer journey. The ideal candidate will have a deep understanding of customer marketing within the context of a Product-Led Growth (PLG) and self-serve business model and the ability to work autonomously in a fast-paced environment.The Customer Marketing Manager is a key player of the Product Marketing team, ensuring collaboration between product, sales, customer support, and other marketing teams to align objectives and maximize self-serve efficiency. He/She plays a central role in the marketing team, consolidating all initiatives that contribute to improving the customer journey.Key responsibilities:Design and execute activation, retention, and expansion communication strategies (including partnerships, referrals, etc.) to enhance customer lifetime value and support business growth.Oversee all aspects of customer communications, including email campaigns, tailored content formats, community engagement, and personalized outreach to strengthen customer relationships.Orchestrate all initiatives related to the customer journey ensuring all key contributors, especially product, customer support, and marketing are engaged and aligned around the objectives/directions you set to continue improving the current experience.Own the PayFit customer journey process end-to-end, from ensuring the exhaustive mapping of all the key customer moments, identifying optimization opportunities, and implementing experimentations to facilitating team collaboration.Guide strategic decision-making for product development, marketing, and customer service initiatives across all stages.Foster a customer-centric culture within the organization that considers the full lifespan of the customer relationship.Qualifications:6+ years of experience in customer marketing, with a proven track record of implementing successful activation, retention, and expansion strategies.At least 5 years in B2B SaaS.Strong understanding of the product-led growth/self-serve business model and its implications for customer marketing.Excellent project management skills, with the ability to lead initiatives independently and prioritize effectively in a dynamic environment.Exceptional communication and interpersonal skills, capable of building strong relationships with customers and internal teams.Data-driven mindset, with experience in using analytics to guide decision-making and demonstrate marketing impact.Experience using marketing automation and CRM platforms (e.g., HubSpot, Salesforce) to understand/manage customer communications and workflows.Bachelor's degree in Marketing, Business, or a related field.Proficient in French and English.Interview process:Interview with a recruiter - 45 mnInterview with the hiring manager (Senior Director Product Marketing) - 45 mnBusiness case with a member of the Product Marketing team - 45 mnInterview with the CMO - 20 mnBackground Check (ISO27001 certification): identity, diploma, and past professional experiences will be checked after the offer.What we offer:Flexibility: We believe it is key to produce your best work and to be fulfilled. We therefore offer the possibility to work away from our main offices, within France/UK/Spain; as well as abroad for a defined period. Further requirements may apply depending on the role and your overall experience.Learning & Development: In PayFit, we have a great learning platform where you can learn new skills every day with the support of our company. We also have English language courses to improve your business communication vocabulary and get to the next level.Career Development: We want you to progress and be free to choose which direction you want to grow. There are also opportunities for internal moves.Health promotion: A Gym at our Paris office and a GymLib subscription with preferential rates. 4 paid sessions with a mental health practitioner and online support with Moka.Care.Health insurance: Mutuelle Henner (60% covered by PayFit).Transportation: 50% covered for your public transportation card for those living within Ile de France. A budget to travel to the office for those who live outside of it.Meals: A restaurant card with our partner Swile (9€ per workday).Home office budget: 150€ per year to help you get set up in the best conditions. A MacBook is our standard working tool.Parental support: 20 weeks maternity leave covered by PayFit and 4 weeks leave for the second parent.Time off: 25 days of holidays + RTT days (depending on the contract).Disability Inclusion: All of our positions are open to any person living with a disability. To guarantee equal treatment and opportunities, we will take, based on individual needs, appropriate measures to adapt the work conditions of PayFiters with disabilities, and if needed also during the recruitment process. Please let us know what you need and we will do our best to accommodate! #J-18808-Ljbffr