SEO Specialist

SEO Specialist - Paris - MotorKMotorK is the leading sales and marketing technology company in Europe, specialized in the automotive sector.Our mission is to empower manufacturers and dealerships to sell more with innovative, cloud-based products and services to offer the best digital customer experience.We are seeking an experienced SEO Manager to join our growing team. As an SEO Manager at MotorK, you will be responsible for developing and implementing effective SEO strategies to increase organic traffic and improve search engine rankings for our clients. You will work closely with cross-functional teams to optimize website content, conduct keyword research, analyze performance data, and stay up-to-date with industry trends.Responsibilities:Conduct keyword research to identify valuable search terms and opportunities.Implement on-page SEO strategies, including optimizing content, meta tags, headings as well as pages optimizations (keywords, title, meta description, headings, image alt attributes, internal linking, content...)Perform technical SEO audits to identify and resolve website issues affecting search engine rankings, including monitoring of errors, indexation, search engine crawlMonitor and improve website performance, including site speed and mobile optimizationDevelop and execute off-page SEO strategies, including link building and outreachAnalyze website traffic and user behavior using tools like Google Analytics and Google Search ConsolePrepare progress and performance reports to monitor the effectiveness of SEO strategyPerform monthly website audits to identify SEO risk and areas for improvementTrack and report on key performance indicators (KPIs) to measure the success of SEO effortsStay updated with industry trends and search engine algorithm changesCollaborate with content creators, web developers, and marketing teams to align SEO strategies with overall business goalsIdentify and recommend opportunities for website content improvements and expansionKeep up-to-date with best practices in SEO and share knowledge with the teamAnalyze competitors' SEO strategies and market trendsTroubleshoot and resolve SEO-related issues as they ariseRequirementsProven track record as an SEO Strategist, preferably in a senior role, thus demonstrating prior experience with creating and executing SEO strategiesExperience with SEO tools (e.g. Ahrefs, Google Search Console, or SEO Analyzer)Strong understanding of search engine algorithms, ranking factors, industry best practices, and current eventsFamiliarity with basic HTML (e.g. you recognize tags like strong and )Knowledge of Analytics to break down data sets to create custom reportsKeen eye for detail, analytical thinking, and a problem-solving mindsetExcellent data analysis skillsExceptional communication and interpersonal skills, with the ability to build and maintain rapport with clientsExperience catering to the unique needs of a diverse set of client contacts, including C-suite executives, is a great plus #J-18808-Ljbffr