MEDIACOM l Global Digital Manager LUXE

Role Objectives Annual digital strategy / guidelines Production of Maison Digital strategies, including data, analysis, insights, learnings and requirements, structured around Audience Framework Specific recommendation on Display / Video (all devices, all buying modes) Digital overview to ensure consistency with SEA and Paid Social Digital integration Regular meetings with SEA, Paid social, Programmatic specialist teams to share insights, news, context Holistic Digital (SEA, Paid social, display / video) strategy (annual strategies, campaign recommendations, campaign reporting) Coordination Maintaining internal documentation about Richemont Processes, guidelines, etc. Monthly digital calls with MCM countries to share news, best practices, processes On-going communication about industry news (regulation updates, tools features) and Richemont (launches, central campaigns, innovations), and Partners (Facebook boycott, TikTok evaluation) Campaign implementation Lead the digital activation team for best-in-class implementations of campaigns Prepare easy to understand reporting to client including track record of past learning in line with market benchmark Track central campaigns performance history: data collection, cleaning and sorting Activation team management Team structure and workflow optimisation in order to further improve delivery, and adapt to new ways of working / buying models (e.g., cross-platform display-video buying), new tools (e.g., Teads ad manager) Data & Tech Analysis of 1st party data and follow-up of their use within media activations Based on the knowledge of Data roadmap ensures the media KPI measurement framework is aligned and all sources are well interconnected and ready to be analysed Accompany to capitalize more on data & partners capabilities (realization of POC, writing methodologies, usage in media, valorization, insights and understanding of the consumer, proposal of strategy for data use for media activation and measurement) Is piloting the cookieless roadmap with MCM HQ Digital Richemont team. #J-18808-Ljbffr