CDD - Market Research Manager W/M

Europcar Mobility Group is a major player in mobility markets.Itspurpose is to offer attractive alternatives to vehicle ownership, in a responsible and sustainable manner. With this in mind, the Group offers a wide range of car and van rental services – be it for a few hours, a few days, a week, a month or more – with a fleet that is already "C02 light", equipped with the latest engines, and which will be increasingly "green" in the years to come (more than 1/3 electric and hybrid vehicles by 2023).Customers’ satisfaction is at the heart of the Group’s ambition and that of its employees. It also fuels the ongoing development of new offerings in the Group's three service lines - Professional, Leisure and Proximity - which respond to the specific needs and use cases of both businesses and individuals.The Group’s major brands are:Europcar - The European leader of car rental and light commercial vehicle rental,Goldcar - the low-cost car rental Leader in Europe,Ubeeqo – one of the European leaders of round-trip car-sharing (BtoB, BtoC).Its mobility solutions worldwide through an extensive network in over 140 countries (including wholly owned subsidiaries – 18 in Europe, 1 in the USA, 2 in Australia and New Zealand – completed by franchises and partners).Within the Marketing organization of Europcar Mobility Group, you will play a key role in centralizing customer research and contributing to the improvement of our brands and services offered in the different countries. The role is in the Market Research team (2 colleagues in the same level).Run Market Research activity centrallyContribute to registering key partner vendors annually (Ipsos, Kantar, BVA, Yougov…)Define a communication pattern to diffuse key actionable insights (Workplace, shared directory, …)Recommend, purchase and communicate insights based on secondary researchWork as a business partner with the 3 Marketing Directors (Europcar, Goldcar/ Fox and Mobility Solutions)Diffuse Market Research culture in the Group: create smart decision-making materials, diffuse key insights via witten communications but also with regular calls to share knowledge including with Top management (eg. CEO briefings)Lead research and market studies for Central business teams and Countries (external insights)Collaborate with Marketing teams: challenge business objectives and expectations, initiate briefing documents, propose relevant market research/ trends/ analysis, report and make meaningful business recommendationsManage the relationship with vendorsCentralize customer research, focus groups and market studies for our internal stakeholders working with registered Market research companiesFeed to the marketing and business teams with understanding of the market and of customer needs. Be able to detect rising trends and meaningful insights for the business.Contribute to integrating a brand new Segmentation model in all levels of the companyINTERNAL AND EXTERNAL RELATIONSHIPSInternal : Marketing, Operations, Fleet, Prod & TechExternal : Market research suppliers, Marketing agenciesQualificationsPrevious experience in Marketing as Market Research manager for a leading international brand (Leisure, Travel, Mobility, Consumer Product)Senior expertise in market research (preferably brand side). Deep knowledge in Market Research. Customer oriented with strong analytical skills. Strong skills in managing external partners/ vendors.Master degree in Business or Engineering SchoolGoogle and Microsoft Office suites.Proven ability to influence and lead teams, excellent interpersonal skills and ability to work in an international environment. Assertivity.Additional InformationAll qualified applicants will receive consideration for employment without regard to race, sex, color, religion, national origin or on a basis ofdisabilityze #J-18808-Ljbffr