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Consider adding a fourth “P” to the organization sustainability model, by including Purpose to People, Planet and Profit, making it the quadruple bottom-line.In the last decade measuring organization sustainability and growth was difficult. The Triple Bottom Line (TBL) went beyond the traditional measures of profit, return on investment, and shareholder value to include environmental and social dimensions to measure an organization’s impact on the world.Recently a fourth “P” has been added that represents an organization’s pursuit of Purpose. An organization that is driven by purpose has defined long term goals for the future and created a commitment to social responsibility. Purpose driven organizations communicate the “what” and “how” the product or service that is offered addresses world social problems. The Purpose is defined in the strategy, processes, communications, human resources practices, operational decision making, and culture of the organization.Research shows that purpose is driven by three causes: Competence – the function the product serves; Culture – how the business is run; and Cause – the social good that is provided. Cause-based purpose tends to receive the most attention because it is most visible. All three types of purpose can be effective if defined appropriately. The major challenge with defining your purpose is determining what the organization stands for and how they deliver on the promise. Alignment is key in each of these instances. Some examples of lack of alignment include: if your promise is cause and the nature of your business impact on society isn’t articulated or visible; if your promise is competence and your products or services fail to provide value to your customer and/or employees; if your promise is culture and your engagement scores are low.Purpose driven organizations promote environmental sustainability, community support, and employee well-being. Purpose driven organizations face tough decisions to create win-win situations. For instance, choosing packaging materials for product shelf-life – should you use plastic containers that keep produce fresh for longer periods or switch to recyclable containers that can be repurposed. These decisions challenge purpose driven organizations. Sometimes you must play the long game and continue to research to determine the right decision and identify long-term benefits.How to Define your PurposeIdentify leaders in the organization that have a stake in the purpose.Identify your purpose:Competence-focused – a clear value proposition for customers and employeesCulture-focused – creates an internal alignment and collaboration for key partnersCause-focused – purpose aligns customers, employees, and communities around social benefits generated by the organizationLink purpose to strategy – Identify the business objectives that the purpose supports. Brainstorm 3-5 ideas for defining the purpose that aligns with your business strategy.Unify the team to recognize the purpose by asking: A) What is the usefulness we provide that is so evident we live it, feel it, believe it? B) Do we make the world a better place? Is there any doubt we don’t? C) Are we credible? D) Do the leaders’ behavior support what we do? E) Do we deliver value to customers and employees through our value proposition? F) How does the business create value for society?Transfer purpose and embed it into behavior. Change can be difficult, however, we must model the behaviors that support the purpose and hold others accountable through performance reviews, business decisions and actions, and the culture. Document processes that model the behavior, provide leadership and employee training, present during hiring, orientation, and onboarding new employees.References:Knowles, Hunsaker, Grove, and James, Harvard Business Review, “What’s the Purpose of Your Purpose?” March-April, 2022, pp36-43.Gulati, “Messy But Essential Pursuit of Purpose”, Harvard Business Review, March-April, 2022, pp 45-51.About the Author:Dr. Nancy Zentis is the CEO of Institute of Organization Development. She is recognized as a leader in the field of OD with over 40 years’ experience. She is the founder of the Institute of Organization Development, an award winning, globally recognized organization providing OD Certification Programs to support the professional growth of those who have passion for the field of OD. If you would like to gain a distinguished OD Certification to advance your professional growth, please contact us for for more information: www.instituteod.com , or email us at [email protected] is also the founder of GIODN.org, a global OD network, providing members with monthly presentations from experts in the field, and a monthly book club. GIODN offer members a variety of downloadable OD tools, a membership directory, blog articles, podcasts, and YouTube videos of past presentations. She can be reached at [email protected] SUBSCRIBE TO OUR NEWSLETTERGet updates and learn from the best Email * First name * Last name * Country/Region * Program(s) of Interest * OD Process Certification Program (ODPC) OD Certification Program (ODCP) OD Consultant Certification Program (ODCC) Leadership Development Certification Program (LDCP) Talent Management Certification Program (TMCP) Executive Coaching Certification Program (ECCP) HR Business Partner Certification Program (HRBP) Professional Development Workshops Global IOD Network (GIODN) Team Solutions Consulting Services IOD is committed to protecting and respecting your privacy, and we’ll only use your personal information to administer your account and to provide the products and services you requested from us. From time to time, we would like to contact you about our products and services, as well as other content that may be of interest to you. 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About a year ago, I was given an opportunity to join a newly forming department of organizational development.... In the past, organizations have invested heavily in executive coaching as part of leadership development. ... In this day and age, as OD professionals we will face many new challenges due to the global covid pandemic,... Having a formal Onboarding Program is a retention tool that makes a significant difference, especially... Frequently, HR Leaders find themselves in an executive coach role. Usually, senior leadership assigns... In one of my recent OD classes, participants shared their roles as internal OD Consultants. When they... We live in a busy, go, go, go world. We are bombarded with messages from social media, from emails binging... Organizational development or “OD” is vital in today’s fast-paced business world. OD was first introduced... Almost every OD professional is involved in engagement surveys. An article about Employee Engagement... (vc_row)(vc_column)(vc_column_text)What sets the IOD Executive Coaching Certification (ECCP) apart from... The kids are going back to school, what’s next for you? Are you contemplating changing your job, or... Over the years and through my studies and consulting engagements, I have encountered many frameworks... Employee SatisfactionAs a facilitator for the Institute of Organization Development (IOD) for the Human... These are wild and crazy times. The world we live in and work in is volatile, uncertain, complex, and... Institute of Organization Development recently gained the Qualified Education Provider status from the... Written by Dr. Nancy Zentis, CEO, Institute of OD“Effective HR practices that drive results are critical... At the Institute of Organization Development (IOD), we are champions for change. We passionately believe... If you are part of the HR department or, actually, a leader across any function at an organization, you...   We’re thrilled to introduce the new Institute of Organization Development (IOD)! For the... For Immediate Release July 18, 2022 Southwest Florida small business celebrates decades of service... Several years ago, I was in Chicago on a short vacation. I looked out the window of our hotel and couldn’t... Creating a learning organization is crucial for driving effective change and ensuring long-term success.... Organizational change is not just about implementing new processes or systems; it is also an opportunity... Process Consulting is a consultation model based on building a mutual “helping relationship”. The role... Advancing your career in the field of Organization Development (OD) requires a combination of education,... Within organizations there are superstars, the steady-as-you-go folks, and employees who have quit, but... The role of a Change Champion is crucial in fostering a positive and supportive environment during organizational... Based on the following IOD Workshop, “Consistent Employee Engagement,” facilitated by Patricia Dammann.... Based on the following IOD Workshop, “Consistent Employee Engagement,” facilitated by Patricia Dammann.... A proven Leadership Structure and Foundation as described by Warren G. Bennis, On Becoming a Leader,... Taking on a new role, learning a new skill, or simply being placed in a new environment can be tricky.... We took the time to research and listen to the latest podcasts available to professionals in Organization... Thinking of entering the field of Organization Development! You will need to develop several key competencies... Organizations operate in a dynamic and ever-evolving landscape, necessitating deliberate efforts to adapt...  In the dynamic business environment of today, organizations are undergoing significant changes to stay... In the rapidly changing business landscape today, organizations are recognizing the importance of effective... Talent management is the process of attracting, developing, and retaining skilled individuals within... Institute of Organization Development (IOD) is a global leader in the field of Organization Development,... Introduction:Greeting and Warm Welcome:Start the interview with a warm greeting and express gratitude... An OD (Organization Development) consultant can provide valuable support to organizations in improving... Organization Development (OD) and Organization Design are two distinct yet interconnected processes that... Gaining leadership buy-in for leading change initiatives is crucial for their success. Here are some... If you are wondering what is the career path for an Organization Development (OD) professional, here... There is an old saying, “Every solution contains the seed for the next set of problems.” Throughout my... Most HR folks know that hiring and keeping talent is a critical challenge in today’s work environment.... Patti Dammann believes that by teaching OD principles, IOD can help organizations transform into healthy... The experience of Dr. Nancy Zentis early in her career was focused on helping others achieve their career... The14-year-old self of Susan Gervasi is happy. At 14, Susan felt that her calling was to be a teacher.... Process Consultation is one of the early foundations of OD, introduced by Edgar Schein in the late 1960s.... We’ve heard about the labor shortage (yes, this still exists despite layoffs), quiet quitting, and the... About a year ago, I was given an opportunity to join a newly forming department of organizational development.... In the past, organizations have invested heavily in executive coaching as part of leadership development. ... In this day and age, as OD professionals we will face many new challenges due to the global covid pandemic,... Having a formal Onboarding Program is a retention tool that makes a significant difference, especially... Frequently, HR Leaders find themselves in an executive coach role. Usually, senior leadership assigns... In one of my recent OD classes, participants shared their roles as internal OD Consultants. When they... We live in a busy, go, go, go world. We are bombarded with messages from social media, from emails binging... Organizational development or “OD” is vital in today’s fast-paced business world. OD was first introduced... Almost every OD professional is involved in engagement surveys. An article about Employee Engagement... (vc_row)(vc_column)(vc_column_text)What sets the IOD Executive Coaching Certification (ECCP) apart from... The kids are going back to school, what’s next for you? Are you contemplating changing your job, or... Over the years and through my studies and consulting engagements, I have encountered many frameworks... Employee SatisfactionAs a facilitator for the Institute of Organization Development (IOD) for the Human... These are wild and crazy times. The world we live in and work in is volatile, uncertain, complex, and... Institute of Organization Development recently gained the Qualified Education Provider status from the... Written by Dr. Nancy Zentis, CEO, Institute of OD“Effective HR practices that drive results are critical... At the Institute of Organization Development (IOD), we are champions for change. We passionately believe... If you are part of the HR department or, actually, a leader across any function at an organization, you...   We’re thrilled to introduce the new Institute of Organization Development (IOD)! For the... For Immediate Release July 18, 2022 Southwest Florida small business celebrates decades of service... Several years ago, I was in Chicago on a short vacation. I looked out the window of our hotel and couldn’t... Creating a learning organization is crucial for driving effective change and ensuring long-term success.... Organizational change is not just about implementing new processes or systems; it is also an opportunity... Process Consulting is a consultation model based on building a mutual “helping relationship”. The role... Advancing your career in the field of Organization Development (OD) requires a combination of education,... Within organizations there are superstars, the steady-as-you-go folks, and employees who have quit, but... The role of a Change Champion is crucial in fostering a positive and supportive environment during organizational... Based on the following IOD Workshop, “Consistent Employee Engagement,” facilitated by Patricia Dammann.... Based on the following IOD Workshop, “Consistent Employee Engagement,” facilitated by Patricia Dammann.... A proven Leadership Structure and Foundation as described by Warren G. Bennis, On Becoming a Leader,... Taking on a new role, learning a new skill, or simply being placed in a new environment can be tricky.... We took the time to research and listen to the latest podcasts available to professionals in Organization... Thinking of entering the field of Organization Development! You will need to develop several key competencies... Organizations operate in a dynamic and ever-evolving landscape, necessitating deliberate efforts to adapt...  In the dynamic business environment of today, organizations are undergoing significant changes to stay... In the rapidly changing business landscape today, organizations are recognizing the importance of effective... Talent management is the process of attracting, developing, and retaining skilled individuals within... Institute of Organization Development (IOD) is a global leader in the field of Organization Development,... Introduction:Greeting and Warm Welcome:Start the interview with a warm greeting and express gratitude... An OD (Organization Development) consultant can provide valuable support to organizations in improving... Organization Development (OD) and Organization Design are two distinct yet interconnected processes that... Gaining leadership buy-in for leading change initiatives is crucial for their success. Here are some... If you are wondering what is the career path for an Organization Development (OD) professional, here... There is an old saying, “Every solution contains the seed for the next set of problems.” Throughout my... Most HR folks know that hiring and keeping talent is a critical challenge in today’s work environment.... Patti Dammann believes that by teaching OD principles, IOD can help organizations transform into healthy... #J-18808-Ljbffr