DAZN is a leading global sports streaming platform, providing fans with access to a wide range of live sports and original content. As the Director of Consumer Marketing, you will play a pivotal role in shaping the brand presence and driving growth for DAZN in France.
As the Head of Acquisition, you will be responsible for delivering new customer revenue, optimizing the customer journey, and improving acquisition spend efficiency. You will oversee paid media, SEO, affiliate marketing, and collaborate with cross-functional teams to enhance performance forecasting and promotional offers.
This role will be based in Paris, France. Benefits include access to DAZN, pension contributions, and a healthcare scheme.
Please note, our Talent Acquisition team and some Hiring teams are based in the UK, so parts of the recruitment process will be in English. Please also upload your resume in English, thanks!
As our new Head of Acquisition, you’ll have the opportunity to:- Customer Acquisition: Drive landing page traffic, optimize conversion rates, and manage acquisition volume and spend efficiency (CPA).
- Sales Planning & Analysis: Lead performance forecasting, budget planning, and evaluate promotional offers to maximize customer growth.
- Journey Optimization: Analyze and improve the customer sign-up journey across all channels.
- Paid Media, SEO, and Affiliate Marketing: Develop acquisition strategies, test new channels, and optimize local SEO performance.
- Collaboration: Work closely with commercial, campaign marketing, and CRM teams to ensure cohesive strategies and results.
- 8-10 years experience in Sports Marketing and Entertainment with a deep understanding of Subscription models.
- Proven track record in consumer marketing, particularly within a subscription-based business.
- Expertise in creative campaign development, social media strategy, and partner marketing.
- Excellent leadership and communication skills, with the ability to manage cross-functional teams.
- Data-driven mindset with the ability to translate metrics into actionable strategies.
- Experience in the sports or entertainment industry.
- Deep knowledge of the Football landscape.
- Fluent English and French.
At DAZN, we bring ambition to life. We are innovators, game-changers, and pioneers. So, if you want to push boundaries and make an impact, DAZN is the place to be.
As part of our team, you'll have the opportunity to make your mark and the power to make change happen. We're doing things no one has done before, giving fans and customers access to sport anytime, anywhere. We're using world-class technology to transform sports and revolutionize the industry, and we're not going to stop.
DAZN VALUES – THE ‘HOW’ IN WHAT WE DO:
AMBITIOUS – people who want to make a big impact and drive DAZN forward.
INVENTIVE – people with bright ideas who deliver great new experiences for our customers – and improvements for our business. People who come up with better, simpler ways of doing things.
PASSIONATE – people who are proud of our product, our content, and our business – and love to shout about it. People who love what they do and show commitment every day.
BRAVE – people who take difficult decisions to help us focus on improving DAZN, our performance, and our results.
SUPPORTIVE – people who know that we achieve more as a team than as individuals. People value inclusion and look out for each other, helping their colleagues enjoy their work and develop their careers. People who consider others before making decisions.
At DAZN, we are committed to fostering an inclusive environment that values equality and diversity, where everyone can contribute and have their voices heard. This means hiring and developing talent across all races, ethnicities, religions, age groups, sexual orientations, gender identities, and abilities.
If you’d like to include a cover letter with your application, please feel free to. Please do not feel you need to apply with a photo or disclose any other information that is not related to your professional experience.
Our aim is to make our hiring processes as accessible for everyone as possible, including providing adjustments for interviews where we can.
We look forward to hearing from you.
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