Performance Marketing Specialist

Performance Marketing SpecialistWe are seeking a motivated and analytical Performance Marketing Specialist to join Blockchain.com’s Marketing Team. In this role, you will be responsible for planning, executing, and managing paid advertising campaigns across various digital channels to achieve our marketing goals.WHAT YOU WILL DOTake Blockchain.com’s performance marketing efforts from 1 to 100. We’ve set up an MMP, and started testing channels, but scaling the campaigns is for you to leadManage campaign budgets effectively and optimize spend for maximum ROIWork with our Marketing Analysts to conduct thorough keyword researchCreate compelling ad copy and assets to drive clicks and conversions, working with our Design TeamAnalyze campaign performance data using marketing analytics tools to identify trends and opportunities for optimizationA/B test different ad variations and landing pages to optimize campaign performanceGenerate reports to track campaign progress and communicate resultsWHAT YOU WILL NEED2-3 years of experience in performance marketing, either agency or client-sideStrong understanding of digital marketing channels (SEM, paid social, display advertising etc)Proven ability to manage and optimize paid advertising campaignsExcellent analytics skills and experience with marketing analytics tools (including Google Analytics and Appsflyer)A business mindset, you’re focused on ROAS and CACPassion for crypto (preferred)COMPENSATION & PERKSCompetitive full-time salary based on experience and meaningful equity in an industry-leading companyThe opportunity to be a key player and build your career at a rapidly expanding, global technology company in an exciting, emerging industry.Unlimited vacation policy; work hard and take time when you need itCrypto bonusesPerformance-based bonuses paid in cashApple equipment provided by the companyAwesome office locations and hybrid working options #J-18808-Ljbffr