Digital Consumer Experience Content Strategy Lead/Director

Digital Consumer Experience Content Strategy Lead/DirectorLocation: ParisTime Type: Full TimePosted On: 2 Days AgoEnd Date: December 31, 2024 (30+ days left to apply)Purpose & ContextAs the CX Content Strategy Lead, specializing in strategizing and designing Human-Centered content, taxonomy, and UI language for digital products, you will be a key player within our Global Digital Consumer Experience. Your role will focus on innovating and enhancing accessibility, storytelling, and product experience across our suite of digital products and services.This role demands a strategic thinker who is business-oriented and possesses Human-Centered content/UX Writing expertise with a knack for storytelling, while also understanding the language of developers. With a strong understanding of service design, user experience, and omni-channel content systems, you will be responsible for shaping our ecosystem’s content architecture and frameworks to be human-centric. You will drive CX content strategies and UX writing best practices that are scalable to effectively deliver the right content to the right people, in the right way.ResponsibilitiesDesign and implement CX content frameworks, governance strategies, and guidelines to foster a consistent and efficient user experience across all digital platforms and touchpoints.Facilitate collaboration between commercial and business teams with product owners, CX strategists, designers, and engineers to translate business and content needs into viable user-centric solutions/products.Conduct UX content audits and gap analyses to identify opportunities for improvement and innovation.Utilize data and analytics to inform content design decisions and measure the effectiveness of UX content.Mentor and lead a team of CX content strategists and UX Writers, fostering a collaborative, innovative, and performance-driven environment.Train and educate commercial and business teams on CX content and accessibility best practices to elevate their digital savviness and improve product quality.Stay abreast of UX content trends, digital innovation, and consumer behavior to ensure strategies remain relevant and impactful.Act as a brand champion and support teams to adhere to the company's brand elements design ecosystem.Identify and share UX content design best practices between product managers and business teams to improve quality of work and consistency of our brand experience.Knowledge, Skills & AbilitiesKey QualificationsBachelor’s or Master’s degree in Communications, Journalism, Information Design, or a related field.10+ years of experience in content strategy, with preference of 5+ years in UX and service design for digital products.Proven track record of developing and implementing successful content strategies that enhance user experience and engagement.Strong leadership skills with experience managing teams and collaborating with cross-functional stakeholders.Excellent communication, presentation, and interpersonal skills.Proficient in content management systems and tools, and familiar with data analysis and performance metrics.Ability to work effectively in a fast-paced, global team environment.Desired TraitsExperience working in a global digital accelerator or similar fast-paced, innovation-driven business environment.Advanced knowledge of SEO, content marketing, and digital media strategies.Advanced knowledge or awareness of accessibility.Multilingual capabilities are a plus to effectively cater to diverse global markets.Empathy and sensitivity to multicultural societies to cater to diverse global markets and local communities.Pursue progress, discover extraordinaryBetter is out there. Better medications, better outcomes, better science. But progress doesn’t happen without people – people from different backgrounds, in different locations, doing different roles, all united by one thing: a desire to make miracles happen. So, let’s be those people.At Sanofi, we provide equal opportunities to all regardless of race, colour, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, ability, or gender identity.Sanofi is dedicated to supporting people through their health challenges. We are a global biopharmaceutical company focused on human health. We prevent illness with vaccines, provide innovative treatments to fight pain and ease suffering. We stand by the few who suffer from rare diseases and the millions with long-term chronic conditions.With more than 100,000 people in 100 countries, Sanofi is transforming scientific innovation into healthcare solutions around the globe. Discover more about us visiting www.sanofi.com or via our movie We are Sanofi.Why SanofiAs an organization, we change the practice of medicine; reinvent the way we work; and enable people to be their best versions in career and life. We are constantly moving and growing, making sure our people grow with us. Our working environment helps us build a dynamic and inclusive workplace operating on trust and respect and allows employees to live the life they want to live. #J-18808-Ljbffr