Head of Marketing France

WHAT MAKES THIS A GREAT OPPORTUNITY?

• BSI’s 10-year growth ambition relies heavily on the ability to premiumize and enhance the relevancy of BSI brands as those that people truly love. The effective translation of long-term, brand building strategies into actionable, insight-drive local market plans and deployment will be absolutely critical to ensuring our portfolio is embraced by consumers and trade.
• Opportunity to take ownership in the shaping of the newly formed French Route to Market.
• The chance to influence with Market and Regional impact via working collaboratively with Global Brand Houses and local market strategies.
• A highly cross-functional role, with the opportunity to work with many brands facing a range of different opportunities, across the whole French RTM and with Global Brand Houses and International Region.
• The right candidate will be recognized as a true thought leader and driver of change in the region – an opportunity to add significant value.

OBJECTIVES:

• Lead the marketing vision of Beam Suntory France by ensuring strategies and programs are effective and synergies are established across brands and channels, following our rigorous brand building and growth planning framework within the region.
• Champion the marketing strategy to deliver against budgeted sales, profit, market share, and other key brand performance indicators across relevant categories/segments in France.
• Drive the premium brand agenda in Paris as a key city, and lead the marketing plans across 1-9-90 in France.
• Build, lead and motivate the marketing team through coaching, training, and the establishment of superior executional standards.
• Be an active role model on DEI encouraging the team to become active participants.
• Establish a high level of rapport with key stakeholders across the relevant Brand Houses for the delivery of 3 YR Growth Plan, strategic alignment, pipeline innovation, including interventions required for specific brands.
• Represent France in both the region (International) and Globally to ensure France commands the necessary resources and region focus to achieve its business goals.

RESPONSIBILITIES:

BUILD STRONG BRAND EQUITY FOR OUR PREMIUM & PRESTIGE BRANDS IN FRANCE.