Senior Product Marketing Manager (PMM)

Job Description Get to know us Do you want to help us shape what the future of work will look like and how it will best embrace our life's aspirations? If this sounds like a journey you want to embark on, we may have the right role for you! PayFit is an intuitive cloud-based payroll and employee management solution designed specifically for SMBs. Since 2015, we have set ourselves a mission to simplify payroll for SMBs and enable employers and employees to grow together. We are a European company operating from 3 main countries (France, Spain, and the UK) where we are supporting over 15,000 clients. Creating a fulfilling work environment and culture is also a core mission at PayFit, and our day-to-day work philosophy is reflected in our four values: Care: We genuinely care for others whoever they are, whatever they think. Excellence: We aim to improve and achieve better results every day. Humility: Staying humble and exchanging transparent feedback helps us to grow and improve. Passion: We are the architects of PayFit's success. A key part of our culture , and essential for our success, is also improving the diversity of our teams and building an inclusive culture where you can be yourself at work. This is why our recruitment focuses on the skills you demonstrate, and not only on your academic background or previous professional experiences. At PayFit we understand that you can gain applicable skills through various life experiences and we are interested in knowing them, too. Location: The position is based in Paris, France . Position Overview: This Product Marketing Manager will play a hybrid role, with responsibilities split between leading product marketing efforts for external partnerships (e.g. Partnership PMM) and supporting some of PayFit's core products marketing initiatives as a “classic” PMM. This role requires a seasoned PMM who can handle this multifaceted position. The ideal candidate will possess a deep understanding of product marketing in B2B/SaaS environments, and experience with partner-driven initiatives while having the ability to take part in product discoveries, craft compelling product narratives, or lead efficient go-to-market initiatives. Key responsibilities: Partnership Product Marketing (50%) Lead the marketing strategy for external partnerships based on PayFit’s already defined top opportunity verticals and partners listing. Act as the primary marketing liaison with partners, ensuring alignment on joint initiatives, messaging, and strategic goals (lead generation, revenue sharing agreement, etc). Design and lead go-to-market (GTM) strategies for partnership-driven launches, coordinating with internal / external partners to ensure successful execution. Partner with the marketing team to execute GTM plans, designing assets (incl. promotions), and running campaigns to deliver against the partnership goals. Work closely with internal strategy, product, sales, marketing and partner teams to ensure joint product marketing initiatives meet the needs of all stakeholders. Collaborate with partners to create compelling co-branded marketing materials, ensuring consistent messaging and positioning across channels. Define key value propositions that articulate the benefits of joint solutions in a way that resonates with target customers. Core Product Marketing (50%) Collaborate with product teams during the product discovery phase to provide critical market research, customer feedback, and competitive analysis. Participate in early-stage product discussions to influence product direction, ensuring that the value proposition and differentiators are clearly defined. Develop clear and compelling product positioning, messaging, and value propositions for some of the core PayFit product portfolio. Own the end-to-end go-to-market strategy for product launches, ensuring cross-functional alignment with sales, product, CS and marketing teams. Conduct market research and competitive analysis to stay ahead of Payroll & HRIS industry trends, identify opportunities, and maintain a competitive edge. Qualifications: Bachelor’s degree in Marketing, Business, or a related field. 6+ years of experience in product marketing, preferably in a SaaS. Ability to work effectively in a fast-paced, dynamic environment. Proven experience working in partnership and core product marketing roles. Proven track record of successfully launching and promoting partnerships . Proven track record of successfully launching and promoting products . Strong relationship-building skills, with experience managing external partners. Strong analytical skills and ability to understand market and customer data. Excellent written and verbal communication skills. Experience working with cross-functional teams and managing multiple stakeholders. Proficiency in marketing tools and CRM systems (e.g., HubSpot, Salesforce, Intercom). Interview process: Interview with a recruiter - 45 mn Interview/Business Case with the hiring manager (PMM Director) - 45 mn Interview with a member of the strategy team - 45 mn A Meeting with members of the Product Marketing team - 45 mn Short meeting with Emmanuelle (CMO) - 15 mn Background Check (ISO27001 certification): identity, diploma, and past professional experiences will be checked after the offer. What we offer: Flexibility: We believe it is key to produce your best work and to be fulfilled. We therefore offer the possibility to work away from our main offices, within France/UK/Spain; as well as abroad for a defined period. Further requirements may apply depending on the role and your overall experience. Learning & Development: In PayFit we have a great learning platform where you can learn new skills every day with the support of our company. We also have English language courses to improve your business communication vocabulary and get to the next level. Career Development: We want you to progress and be free to choose which direction you want to grow. There are also opportunities for internal moves. Health promotion: A Gym at our Paris office and a GymLib subscription with preferential rate. 4 paid sessions with a mental health practitioner and online support with Moka.Care. Health insurance: Mutuelle Henner (60% covered by PayFit). Transportation: 50% covered for your public transportation card for those living within Ile de France. A budget to travel to the office for those who live outside of it. Meals: A restaurant card with our partner Swile (9€ per workday). Home office budget: 150€ per year to help you get set up in the best conditions. A MacBook is our standard working tool. Parental support: 20 weeks maternity leave covered by PayFit and 4 weeks leave for the second parent. Time off: 25 days of holidays + RTT days (depending on the contract). Disability Inclusion: All of our positions are open to any person living with a disability. To guarantee equal treatment and opportunities, we will take, based on individual needs, appropriate measures to adapt the work conditions of PayFiters with disabilities, and if needed also during the recruitment process. Please let us know what you need and we will do our best to accommodate! #J-18808-Ljbffr